Digital marketing is the promotion of products and services through digital channels, such as social media platforms, search engines, email, and mobile applications.

Why Your Business Can’t Afford to Ignore Digital Marketing!

In the past, companies used marketing through billboards in the streets, television and radio, which led to a war between large companies to obtain more spaces in the streets and appear for more time on television and radio, and this resulted in higher prices for billboards and channels that get higher viewing.

Although companies spend millions on ads, these ads may reach non-targeted people, and as a result companies use digital marketing because of the rise in people using smart phones, and ads on television, radio, and print continue to decline.

There are more than 5 billion people using the Internet in marketing for their business, learning, entertainment and work, so if you want to reach these people, digital marketing has become a must

If you own a local store, you may think that digital marketing is not important to you, but this is completely wrong

According to Google statistics, 88% of people who search for local stores in the Google search engine go to visit those stores, so if you are not online, you cannot get these customers

Digital marketing also provides a lot of statistics about customers, their interests, their stages of purchase, and what they want, so you need to understand and know how you can benefit from digital marketing to get customers for your business.

The Evolution of Digital Marketing Throughout History

Digital marketing spread at the beginning of the twenty-first century, but it previously existed more than 100 years ago, as they marketed opera performances using the digital platforms available at the time.

Digital marketing overview

Digital marketing is derived from two parts: internet marketing and offline marketing.

Since we care more about internet marketing, I will explain to you the different areas of online marketing.

1- Search Engine Optimization (SEO)

2- Content marketing

3 – Marketing through social media platforms

4 – Advertisements

5 – Commission Marketing

6 – Email marketing

Introduction to digital marketing

There are major categories of digital marketing

1- Offline marketing

2- Radio marketing

3- Television marketing

4- Telemarketing

Digital marketing without an internet connection

An example of digital billboards in the streets, so if you decide to use this type of marketing, you must test an appropriate distance in a suitable place, a suitable audience, and an appropriate number of billboards, because if the number of billboards increases, people will be distracted.

Radio marketing

There are millions of people in our country who listen to the radio every month, and people spend the equivalent of an hour a day to listen to the radio, and there are modern strategies that are applied in marketing through radio

If you decide to use this type of marketing, you must choose a radio channel suitable for your business that your potential customers listen to.

For example, if you sell products targeting mothers, you must choose a channel that offers programs for mothers, as well as be from the geographical area that your project serves

Television marketing

Television marketing is a very large field, and large companies compete for it, and as a result, its prices will rise.

Television marketing will continue and not disappear, despite the emergence of alternatives such as Netflix and Amazon Prime.

Telemarketing

75% of citizens own phones, and every day the number of people who connect to the Internet through the phone increases compared to communication through a desktop computer

Cold calls: which is contacting a person you do not know before and there are no previous calls between you with the aim of making a sale

Cold calls can generate sales, but they are unstable, so they don’t have scalability

Article summary

What is digital marketing?

Digital marketing is advertising delivered through digital channels, including social media, mobile apps, email, web apps, search engines, websites, or any new digital channel.

What is the future of digital marketing?

Traditional appliances such as refrigerators, ovens, and even billboards will be updated to take advantage of digital media.

Why is digital marketing important?

Google and Facebook generate more sales than traditional marketing methods

What channels does digital marketing consist of?

Search Engines, Social Media, Blogs, Online Advertising, Affiliate Marketing, Email Marketing, Mobile Apps.

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